Vodafone’s purpose is to “connect for a better future” enabling an inclusive and sustainable digital society. Its know-how and scale – with over 315 million mobile customers in Europe and across Africa – gives it a unique opportunity to drive positive change for society. Vodafone’s networks connect family, friends, businesses and governments and play a vital role in keeping economies running, including critical sectors like education and healthcare. With such scale, Vodafone recognises not only the positive impacts on people’s rights from digital technology, but also the potential that its operations could impact human rights – including children’s rights, even though Vodafone’s services are not marketed to them.
Based on this insight, the company has been working actively to strengthen children’s rights across their business in the several ways, elaborated in this case study:
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To mark our 10-year anniversary, and to acknowledge the 30th anniversary of the UN Convention on the Rights of the Child, we asked young people and adult stakeholders what they see as the most critical issues for business to consider in the coming decade. To answer this question, we commissioned a global survey – scanning opinions from Stockholm to Sao Paolo – to listen and learn so that we can better guide companies along their journey to create a better world for children. So what are the top 10 children’s rights and business issues? Read on to find out!
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