Pharmaceutical company AstraZeneca focuses its global community investment on the pressing challenge of preventing non-communicable diseases. They do this by targeting adolescents health and major risk behaviours such as tobacco and alcohol use and unhealthy eating through the AstraZeneca Youth Health Programme. A unique feature of the programme is that combines measures for behavioural change with research and advocacy.
“The youth of today are going to be the main drivers of economic development for evolving nations. One way to help them grow up healthy is to empower them with knowledge about making healthy choices.”
Helen-Marie Seibel, Director
Global Community Investment, AstraZeneca
In this Deep Dive, we delve deeper into the Youth Health Programme in order to understand its background story and key features. The insights are based on interviews with company representatives and publicly available resources. As part of our research on corporate children’s rights programs, we have also developed a guide for companies: “Corporate Children’s Rights Programs – Guidance and Best Practice”.
AstraZeneca: Investing in the health of adolescents