Pharmaceutical company AstraZeneca focuses its global community investment on the pressing challenge of preventing non-communicable diseases. They do this by targeting adolescents health and major risk behaviours such as tobacco and alcohol use and unhealthy eating through the AstraZeneca Youth Health Programme. A unique feature of the programme is that combines measures for behavioural change with research and advocacy.
“The youth of today are going to be the main drivers of economic development for evolving nations. One way to help them grow up healthy is to empower them with knowledge about making healthy choices.”
Helen-Marie Seibel, Director, Global Community Investment, AstraZeneca
In this Deep Dive, we delve deeper into the Youth Health Programme in order to understand its background story and key features. The insights are based on interviews with company representatives and publicly available resources. As part of our research on corporate children’s rights programs, we have also developed a guide for companies: “Corporate Children’s Rights Programs – Guidance and Best Practice”.
AstraZeneca: Investing in the health of adolescents
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Global Child Forum and GES International have surveyed asset owner signatories to the Principles for Responsible Investment (PRI) in 2014, 2015, and 2017, in order to understand perspectives of the investor community on integrating children’s rights issues into decision-making processes. We are now taking stock of the knowledge generated from these surveys and from recent in-depth interviews with nine investors. The main findings of our work are presented in this report. The purpose of this report is twofold: to provide information and inspiration to investors by highlighting the relevance of children’s rights, and to supply concrete tools and frameworks for applying related perspectives. We also present two company examples which serve to demonstrate how investors can work with children’s rights on a practical level.
During 2017, Global Child Forum initiated a project aiming at demonstrating how investments in education leads to positive pay-offs not only for the community but also for business. Rightshouse was engaged to carry out the mapping exercise and deliver a database/spreadsheet categorizing collected data – and a report presenting the main findings of the assignment. The report points out that businesses recognize the central importance of education both for development in society as a whole and for the business sector specifically. But while it is well documented that the education sector globally suffers from a significant lack of resources, contributions from the private sector are limited. All findings of the mapping exercise, together with business cases, are presented in the report.
Global Child Forum and the Boston Consulting Group initiated the Corporate Sector and Children´s Rights Benchmark study series in 2013, to fill a gap in the existing research on how the corporate sector addresses children´s rights, both within their operations and in communities. We have produced one global and five regional studies: the Nordic region, the Middle East and Northern Africa; Southern Africa, South America and Southeast Asia. Based on this extensive knowledge, we are now delving deeper into our data in order to provide guidance for companies on how to further their efforts to implement the Children´s Rights and Business Principles. It is evident when analysing our data that almost half (46%) of all businesses establish their own programs and/or donate to charity. We have studied the programs of 13 companies, to identify pertinent common features that can be used as building blocks for other companies. The building blocks needed for a corporate children´s rights program to achieve maximum positive impact are: Relevance, Governance, Collaboration, and Measurement. In this guide, we describe each building block in detail, followed by concrete company examples.
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