Communications Toolkit

Why communicate?

You work hard to ensure that your operations are sustainable and that you adhere to the latest reporting standards. Transparency matters to you and your business. Why? Because consumers care, investors care, employees care, journalists care and families and children care. But with all your hard work behind the scenes, shouldn’t you let your stakeholders know what you have achieved so far in terms of your company’s respect for children’s rights in your operations?  They are interested. And who knows, you just might inspire a few other companies and organizations and people along the way.

We’ve pulled together this toolkit to make it a bit easier for you. We’re proud that you are on this journey with us. And we hope you are too.

How to communicate

Let your networks know! Send out a press release and spread the word in social media. See section below for inspiration and key messaging to use.

Blog post: If you currently have an active blog, highlight your benchmark score there. You are also welcome to pitch a blog post to the Global Child Forum blog, Frontlines. Click here if you wish to get in contact with us around that.

Annual report/sustainability report: Consider sharing your benchmark score and children’s rights policies, programs and performance in your reports to your stakeholders.

Let your employees or those that you positively impact tell the story: Allow well-vetted, social media-savvy employees use your organization’s platforms like Instagram Stories, Facebook Live, and Snapchat to talk directly to your audience. It’s fun for your employees and engaging to your followers.

Don’t forget to use our hashtags #GCFbenchmark and #GCFbenchmark22. Hashtags act as a filter for online conversations and help your content reach new audiences. By adding these hashtags to the caption of your Tweet, Instagram, or Facebook post, your post will be more easier for others to see and find.

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When communicating around your benchmark score, we ask that you clearly indicate the following:
“Global Child Forum basis its benchmark scores on a company’s publicly available information, systematically assessing a corporate’s response to impacts on children’s rights. Scores are not a  measure of actual compliance with policies, outcomes of policies and/or programmes nor should scores be construed as investment advice.  Read more about the methodology here.

#GCFbenchmark22

What to communicate
Tech & Telecom Deep Dive 2022

KEY MESSAGES/TWEETS

GENERAL ANNOUNCEMENTS

  • Just released! @GCForum ’s latest benchmark has scored over 250 of the world’s largest #Tech & Telecom companies. Get the full report here. #GCFbenchmark22 https://bit.ly/3JPuEqg
  • Want to know how the world’s largest #Tech and #Telecom companies perform on #childrights? @GCForum ’s benchmark is just released #BizChildRights #GCFbenchmark22 https://bit.ly/3JPuEqg
  • @GCForum ’s latest #childrights and business benchmark takes a deep dive into the #Tech and #Telecom sector. Find our which companies are leading and which are lagging  #GCFbenchmark22 https://bit.ly/3JPuEqg
  • More than ever, the #Telecom sector’s impact on #children, due to #covid, is growing. Read the key takeaways from our latest benchmark report which scored 252 of the world’s largest tech brands #GCFbenchmark22 https://bit.ly/3JPuEqg

COMPANY SPECIFIC

  • We’re proud to be recognized as a “Leader” in @GCForum ’s #Tech and #Telecom children’s rights and business benchmark which scored over 250 of the world’s most influential tech companies. #GCFbenchmark22 Read the report here https://bit.ly/3JPuEqg
  • We have been scored as a “Leader” in addressing #childrights in @GCForum ’s latest benchmark on #childrights and business in the Tech & Telecom sector. Read the report here https://bit.ly/3JPuEqg #GCFbenchmark22
  • We’re proud to be recognized as an “Achiever” in @GCForum ’s #Tech and #Telecom children’s rights and business benchmark which scored over 250 of the world’s most influential tech companies. Read more here https://bit.ly/3JPuEqg #GCFbenchmark22
  • We have been scored as an “Achiever” in addressing #childrights in @GCForum ’s latest benchmark on children’s rights and business in the Tech & Telecom sector. Read the report here https://bit.ly/3JPuEqg #GCFbenchmark22

IMAGES / SOCIAL MEDIA BANNERS – TECH & TELECOMMUNICATIONS DEEP DIVE 2022

HASHTAGS

  • #GCFbenchmark22
  • #SDGs
  • #BizChildRights
  • #supplychain
  • #ChildRights
  • #ESG
  • #CSR
  • #sustainableinvesting

GLOBAL CHILD FORUM AND LOGOTYPE

  • If you wish to use the Global Child Forum logo in your communication, or to request a quote or for further clarification on how to communicate around your score, please click HERE hand we’ll come back you shortly.

What to communicate
Global Benchmark 2021

KEY MESSAGES/TWEETS

GENERAL ANNOUNCEMENTS

  • Just released! @GCForum ’s latest global benchmark has scored 800+ of the world’s leading companies in all sectors on 20+ indicators. Get the report here! bit.ly/3F2ZoST
  • Want to know how the world’s largest companies perform on children’s rights? @GCForum ’s latest benchmark is just released bit.ly/3F2ZoST #SDGs #BizChildRights #supplychain
  • @GCForum ’s latest global children’s rights and business benchmark just released! Find out which companies score as the world’s “Leaders” and “Achievers” on #childrights. bit.ly/3F2ZoST
  • Wondering which business sector leads on #childrights? @GCForum ’s global children’s rights and business benchmark 800+ of the world’s most influential companies in all 9 sectors and all regions  bit.ly/3F2ZoST
  • Who is leading and who is lagging on children’s rights and business? Download “The State of Children’s Rights and Business 2021” here: bit.ly/3F2ZoST

COMPANY SPECIFIC

  • We’re proud to be recognized as a “Leader” in @GCForum ’s latest global children’s rights and business benchmark which scored 800+ of the world’s most influential companies. Read the report here: https://bit.ly/304WJsd
  • We have been scored as a “Leader” in addressing children’s rights in @GCForum ’s latest benchmark on children’s rights and business!  Read the report here: bit.ly/3F2ZoST
  • We are proud to be identified as an “Achiever” by @GCForum for our efforts in addressing children’s rights in our business! Read the latest benchmark: bit.ly/3F2ZoST

IMAGES / SOCIAL MEDIA BANNERS – GLOBAL BENCHMARK 2021

HASHTAGS

  • #GCFbenchmark
  • #SDGs
  • #BizChildRights
  • #supplychain
  • #ChildRights
  • #ESG
  • #CSR
  • #sustainableinvesting

GLOBAL CHILD FORUM AND LOGOTYPE

  • If you wish to use the Global Child Forum logo in your communication, or to request a quote or for further clarification on how to communicate around your score, please click HERE hand we’ll come back you shortly.

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